Welcome to Boo.
Like all bridal boutiques across the UK, our passion comes from ensuring that brides create the most magical memories when choosing their bridal gown. Our focus has always been on intimacy and ensuring one to one care, which is why we are able to take care of you from the moment you make your first contact to your “I do!”
At our heart, we are a family run business in Hartley Wintney, Hampshire, with a team who are not only excellent at their roles but also have hidden skills to help make your visit all the more valuable. Boo has recently celebrated our 13th Anniversary of dressing brides for their special day, but our experience in the industry far exceeds that with us nudging 27 years. We also have the privilege of being awarded the Best Bridal Retailer in London & The South East, more than once, which is something we are all extremely proud of.
What to expect
When you arrive for your first bridal appointment, you will have already ‘met’ some of the team via wedding fairs, emails, our socials or phone calls. We use this time to build a relationship and a picture of your vision for the day itself, so that when you arrive we can really maximise your time with us. The fitting room will already have a collection of gowns set aside for you to try based on these early conversations, and through your appointment, we use our knowledge and our expertise to find you the ultimate dress!
Your wedding dress needs to be as individual as you are, so it may mean that it does not exist until we create it for you, and that is something really exciting. It could be the most subtle of changes to a gown, or a completely bespoke design, whatever you need, our in house design team are on hand to help you bring your vision to life. You will have your stylist and the boutique exclusively for the duration of your appointment to indulge in bridal loveliness and finalise your dream dress in a calm, relaxed and comfortable space.
Our collections
We carefully select the wedding dresses that reside in our gallery, focusing on timeless pieces with luxury and decadence at the heart of every choice. Our designers are like extended family and are chosen because they share our values and are as deeply passionate about your bridal gown as you are.
Our collections are constantly being refreshed and updated, to ensure you have the best gowns to choose from. Our designers also offer a loan service, so if there is a dress from a previous collection that you would really like to try, we can arrange for it to be in store for you. There is a charge for this service and it is subject to availability.
What our Brides have to say…
Kat xXx
“I cannot recommend the Boo ladies enough! The experience and skill Emma and her team have in helping find the perfect dress is second to none. What I thought I wanted and what I ended up wearing were totally different and in fact my dress was a wild card picked by Emma, this fantastic lady knows her stuff and her brides. From start to finish it was a magical experience with Boo offering tips and guidance along the way. Thank you so much for being just amazing.”
Jessica
“Honestly, you cannot find better than Boo Bridal. My daughter's wedding was last weekend and she looked an absolute DREAM..!! All thanks to Emma and her wonderful professionalism, fun and general amazingness... The shop looks stunning and she has a fabulous range of dresses, to make you feel like a princess on your special day. Thank you Emma x”
Katie
“The team at Boo are amazing, they are kind, thoughtful and are clearly experts when it come to helping future brides! I went to Boo for my first dress shop and couldn’t have asked for a better experience! Where I didn’t end up choosing a dress from them, they were amazing about it and gave me all the confidence and help for finding my dream dress! Cannot recommend enough the team are fab.”
Katie
“I would highly recommend any Bride to be to go and try dresses on at Boo Bridal! Anna and Emma are so lovely, patient and knowledgeable. They really make you feel fabulous. I chose my dress at the Weekend with them and they made it all feel so special! Thank you ladies.”
Natalie
“Emma and Anna are the dream team.
I am not someone who likes a lot of attention and dreaded everyone staring at me on my wedding day. Anna completely got my vibe, didn’t make a fuss but helped me pick the perfect dress for the day.
Their style and understanding of you as a bride/person is truly a gift. They understand your budget and your needs and made me feel at ease with the whole process.
I cannot recommend them enough!”
Becki
“I can’t say enough good things about Boo Bridal. Emma, Anna and the rest of the team are simply fantastic. For me, buying a wedding dress was the one thing that caused me the most stress, but the girls at Boo put me at ease. They really went above and beyond for me, from talking to the designer about the dress I chose, to giving me a much needed confidence boost. Nothing was too much trouble and I knew I was in really good hands through the whole process. I had Emma there to help me get into the dress on the big day, and I can’t express how grateful I am that she was with me. The dress was so beautiful and so many of my family and friends said how perfect for me it was. Thank you guys for everything.”
Uma
“I couldn’t recommend Boo Bridal highly enough ! I had the most amazing experience with them, they were so welcoming and made me feel so relaxed! I got the chance to try on lots of gorgeous dresses with plenty of help and guidance from the girls. I had the best time and found my dress on my first visit! Thank you so much Boo for everything!”
Sophie
“I went to Boo Bridal on Saturday with my mum and Bridesmaid. It was my first time dress shopping and all I can say is wow. Both Emma's took fantastic care of us from start to finish and I said yes to my dream dress.”