Frequently asked questions.

Ask away …

  • Our bridal gowns range from £1,300 - £6,500, however, we do have some dresses with a starting price of £900. If you go to the Designer’s section of our website, you can clearly see the price range for each designer. We also have an “Off the Rail” price for most of our dresses so they can be purchased as a sample gown if you need one in a hurry.

  • No we don’t. All of our dresses are new and have never been worn before. We are a superstitious bunch and think it’s unlucky to wear a second hand dress, especially if the previous owner has been divorced. We believe that beginning a new chapter of your life deserves a new dress, which should be cherished for as long as your marriage. We do have some gowns available to buy and take away on the day, they have only been tried on in the showroom and are sold at a reduced price. Ask your stylist for guidance when booking your appointment

  • Boo Bridal is a fully independent bridal boutique and has never been part of a chain, or franchise. It was founded by a seamstress at the very beginning and has always had one at the helm ever since. This is how we are able to select such an incredible collection of gowns - we choose based on cut and construction, not just how it looks on the runway. We need to know that the dress you choose is worth the investment you are making. By not being part of a chain, or beholden to commercial labels, means we have the flexibility to bring you something different, and that is an absolute joy in an over saturated market where our beloved Pinterest wants every bride to look the same.

  • We get calls almost daily asking about our bridesmaids dresses, to the point where I have almost considered stocking them!!!! I say almost! It has always been my conscious decision not to. “Why Emma? When there is such a demand for them!” I will tell you why ….. because of you! You, my bride, are the MOST important person. The second I start stocking bridesmaids dresses, it becomes about them. This is your sacred space, this is where you come to feel amazing, to moan about those who have yet to send back their RSVP’s, this is where you are the only person in the room - and I don’t think you should have to share that with anybody! (Also, most bridesmaids shop in packs and that scares the hell out of me). If I had more room, maybe I would consider it, but for now my lovelies, Boo will be dedicated to the brides, and their very important guests who have the honour of being chosen to help them shop for the dress.

  • Yes, we have a £35 charge for our bridal appointments (£75 for our Champagne appointment). You are paying for a service for which you receive a dedicated stylist who will use her industry knowledge to find you the perfect gown within our collection.

  • Alterations are charged separately as not all gowns need them. We don’t believe you should pay for something that you don’t need. We suggest that you should budget £600 for your alterations, however most brides pay £350 or less for a basic bodice fit and hem

  • This is different for every bride. Some may not need any, whereas others require 5 or 6. The average is the first fitting will be to pin any alterations, the second to check the fit and take away, or the third for any additional work.

  • No, I’m afraid our in-house sewing service is for Boo Brides only.